In the world of streetwear, few brands capture the essence of local culture and heritage like Born X Raised. This Los Angeles-based label, founded by Spanto (Chris Printup) and 2Tone (Alex Erdmann) in 2013, has become a symbol of urban identity and community pride. With a focus on preserving the traditions and stories of LA neighborhoods facing gentrification, Born X Raised delivers more than just apparel—it offers a cultural narrative woven into every piece.
The Story Behind Born X Raised
Born X Raised is deeply rooted in the experiences of its founders, particularly Spanto, whose hometown of Venice Beach has undergone significant changes due to gentrification. The brand serves as a love letter to the original communities of Los Angeles, bringing attention to the displacement many locals face. By incorporating elements of local history, old-school gang culture, and traditional LA aesthetics, Born X Raised taps into the collective consciousness of those who have lived through these transformations.
The brand’s name itself reflects the founders’ deep connection to their roots—“Born X Raised” symbolizes staying true to where you come from, even as the world around you changes.
The Born X Raised Hoodie: A Statement of Identity
One of the most iconic pieces from the brand is the Born X Raised Hoodie. Known for its bold, minimalist designs, this hoodie has become a staple in streetwear culture. Often adorned with the brand’s signature gothic lettering or its iconic cross logo, the Born X Raised Hoodie encapsulates the brand’s philosophy of understated yet powerful messaging.
Crafted with premium materials, the hoodie offers both style and substance. The design reflects the gritty, unpolished energy of LA’s streets, making it more than just a piece of clothing—it’s a statement of belonging. Fans of the brand gravitate toward the hoodie not just for its aesthetic appeal but for the cultural weight it carries. Wearing a Born X Raised Hoodie signifies more than a fashion choice; it represents a shared identity with the urban landscapes and communities that shaped the brand.
Born And Raised Dunks: A Groundbreaking Collaboration
Another key piece in the Born X Raised lineup is the Born And Raised Dunks, a collaboration with Nike that took the brand’s influence to the next level. This partnership bridged the gap between streetwear and mainstream sneaker culture, combining Nike’s classic sneaker silhouette with Born X Raised’s unique storytelling.
The Born And Raised Dunks feature striking visual elements that reflect the brand’s LA heritage, such as bold typography, intricate patterns, and materials that elevate the shoe beyond typical streetwear offerings. The collaboration showcases Born X Raised’s ability to merge fashion with narrative, using design to highlight the city’s cultural richness.
The limited-edition release of the Born And Raised Dunks made them highly sought after by sneakerheads and fashion enthusiasts alike. This collaboration put Born X Raised on the global map, solidifying its place as a major player in both streetwear and high fashion.
Born X Raised: A Brand with Cultural Influence
While fashion is at the core of Born X Raised, the brand’s true strength lies in its ability to speak to larger cultural and social issues. The clothing serves as a platform for dialogue on topics such as gentrification, community displacement, and the preservation of local heritage. Born X Raised’s designs often incorporate imagery and language that reflects the struggles and triumphs of LA’s native communities.
This cultural relevance has attracted a diverse fan base, from streetwear enthusiasts to musicians and artists who resonate with the brand’s message. Despite its growing popularity, Born X Raised remains committed to its original mission—honoring the people and places that inspired its creation.
Conclusion: Born X Raised—A Legacy of Authenticity
Born X Raised stands out in the crowded streetwear landscape by staying true to its roots. Whether through the timeless Born X Raised Hoodie or the game-changing Born And Raised Dunks, the brand continues to push boundaries while remaining grounded in the cultural narratives of Los Angeles.
For anyone looking for more than just fashion, Born X Raised offers apparel that tells a story—a story of community, history, and resilience. In a world where trends come and go, Born X Raised remains a powerful voice for those who seek authenticity in both style and substance.
